Core memories

Brand: Crocs

Campaign: Season 3 2025 – Your Crocs. Your Story. Your World.

Art Director: Pearl Ernat
Sr. Copywriter: Clarice Ilustre
Director: Travis Harger
Photographer: Matt Hawthorne
Director of Photography: Matt Trygar
Production: Verity Hoskins Productions

Concept Overview

A continuation of the Your Crocs. Your Story. Your World campaign, Season 3 of 2025 tells the stories of youth within the school year. While it’s back to school for some regions, and in the middle of it for others, what we focus on goes beyond the lessons in class—making core memories with your friends and teammates, all while being able to express yourself in Crocs & Jibbitz™.