Concept Overview

Jibbitz™ are the key to unlocking the Crocs Universe — a place where everything's juicier, more colorful, more expressive, and filled with more fun & wonder with your favorite people. So pop some Jibbitz™ on your Classics, and go down the Crocs holes to explore our new worlds: Adventureland, Desert Bloom, and Runway Anywhere. This is where Your Crocs. Your Story. Your World. begins.

These stories are told primarily through video. They each begin with a hero character in a real-world, UCG-inspired setting who we follow into a Crocs portal unlocked with a Jibbitz™ key.

Lifestyle photography is shot in the new world. The key hero images feature CGI VFX, which bring each world further to life.