Concept Overview

Jibbitz™ are the key to unlocking the Crocs Universe — a place where everything's juicier, more colorful, more expressive, and filled with more fun & wonder with your favorite people.

In Season 2 of 2025, our hero characters explore the worlds of Summerfest and Sportopia where new and exciting memories are waiting to be made in Your Crocs. Your Story. Your World.

The stories of these worlds are told primarily through video. We follow a hero character using a Jibbitz™ to unlock their adventure into a new world. Within the world, the hero characters use different Jibbitz™ to be transported to different areas of the world.

In our Summerfest story, we follow our hero into an idyllic and fantastical summer day - we enter the world in a Crocs-ified topiary garden for some exploration, head to the ultimate pool party for some summer fun, and wrap up her unforgettable day with a sunset dance party. In our Sportopia story, we follow our hero into an action-packed day of sport fandom - we enter the world as a tennis spectator, then wind up in the streets watching a casual soccer pick-up game, and wrap up the day watching the hero's favorite team win the game.